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Drinking to the Future – growth and evolution of the spirits industryDrinking to the Future – growth and evolution of the spirits industry
17 June 2013
The spirits industry is growing strongly – but consumer behaviour is changing, and those that fail to adapt will be left behind, write Harry Carr and Ines Nadal from Ipsos MORI. Drinking to the Future – growth and evolution of the spirits industry

Coming to terms with criminalityComing to terms with criminality
14 June 2013
According to the Ipsos MORI Issues Index, our concern over crime is at a two decade low. Research Director, Ashley Ames discusses the drivers behind the trend in his latest blog for Total Politics. Coming to terms with criminality

My big fat Sponsorship studyMy big fat Sponsorship study
13 June 2013
In her latest blog Samira Mohamed looks at how brands are leveraging sponsorship opportunities and basking in the Olympic glory, one year on. My big fat Sponsorship study

Engagement not electioneering should be the focus in schoolsEngagement not electioneering should be the focus in schools
6 June 2013
Providing information for schoolchildren about the independence referendum should focus on encouraging participation if the decline in political engagement among young people is to be reversed Engagement not electioneering should be the focus in schools

Public perceptions of science and medical researchPublic perceptions of science and medical research
4 June 2013
Some interesting and valuable findings from the Wellcome Trust Monitor are presented in our latest infographics, which allow us to deliver information in an accessible way and enables our clients to engage with the depth of the topic being depicted. Public perceptions of science and medical research

UKIP’s threat to the Conservative PartyUKIP’s threat to the Conservative Party
3 June 2013
The threat UKIP pose to any party is difficult to quantify as little is known about just how well they will be able to compete in a national, General Election in 2015. However, UKIP clearly has the potential to be very dangerous to the Conservative Party UKIP’s threat to the Conservative Party

The End of the Crisis?  The Mood in EuropeThe End of the Crisis? The Mood in Europe
30 May 2013
Simon Atkinson on a major new Ipsos/CGI-Publicis survey that shows the emerging effect thet recession has had on public opinion across six European countries. The End of the Crisis?  The Mood in Europe

Key trends in Big Data and the opportunity this provides for the Market Research industryKey trends in Big Data and the opportunity this provides for the Market Research industry
29 May 2013
Financial Statement blog: Charles Adriaenssens asks how our industry should approach Big Data and incorporate it into its offer. Key trends in Big Data and the opportunity this provides for the Market Research industry

Microsoft and Sony raise their gameMicrosoft and Sony raise their game
29 May 2013
In his newest blog Tom Cross talks about how console developers have started to adapt to the multi-screen environment and how they might utilise it in the future. Microsoft and Sony raise their game

Brand Believers Brand Believers
24 May 2013
Louise Brice, Research Director at Ipsos ASI looks at the pace of product innovation, and how brands need to evolve, adapt and innovate. No mean feat. Brand Believers

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